2014

Digital Art Direction
UX Design
UI Design

Discovering and savouring cocktails in a vibrant parisian neighborhood

Ricard Montorgeuil was a mobile experience created for the launch of Ricard Mix, a range of new cocktails and recipes from the famous french drink. The Goal was to raise brand awareness and to make a wink or connexion to Ricard’s new mixing device: Ricard Twister.

With posters and flyers distributed around the famous street of Montorgeuil, the passerby can scan a QR Code with his mobile phone, and choose a free cocktail from an interactive list. The web app will generate a coupon and he will then be able to taste his Ricard Mix in a sponsored pub located nearby.

Mobile Experience  —

Posters & Flyers —

Cocktail Combinations —

© Bruno Perrier - 2018 - All Rights Reserved